World Cup Fever Hits Ethiopian Businesses
The ongoing World Cup has sparked excitement among Ethiopian fans, with many gathering to watch the matches, including the recent Brazil-Morocco game. From a business perspective, this increased interest in the tournament is expected to have a positive impact on various sectors in Ethiopia, particularly the hospitality and tourism industries. Hotels, restaurants, and bars are likely to experience a surge in demand for their services as fans gather to watch the games.
The Ethiopian football federation has also partnered with local businesses to promote the World Cup, offering special deals and discounts to customers who watch the matches at designated venues. This partnership is expected to boost sales for these businesses, with a potential increase in revenue. According to a report, the Ethiopian tourism industry generated $1.5 billion in revenue in 2020, and events like the World Cup can help to further boost this figure.
The World Cup has also created opportunities for Ethiopian companies to advertise their products and services to a larger audience. Local businesses are taking advantage of the tournament to promote their brands, with some companies offering special World Cup-themed promotions and discounts. This increased advertising spend is expected to have a positive impact on the Ethiopian economy, with more money being injected into the local market.
In addition, the World Cup has also created opportunities for Ethiopian entrepreneurs to start new businesses, such as selling football-themed merchandise or offering food and drink services to fans watching the matches. This entrepreneurial spirit is expected to contribute to the growth of the Ethiopian economy, with new businesses creating jobs and generating income.
Overall, the World Cup is having a positive impact on Ethiopian businesses, with increased demand for services, new advertising opportunities, and the creation of new businesses